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AVAD Rocks with Rockustics

The distributor has added the rock-like outdoor speakers to its roster.

Van Nuys, CA–AVAD has entered into a distribution agreement with Rockustics Inc., providers of high-fidelity, all-weather outdoor speakers for both home and commercial applications.

Effective immediately, AVAD will distribute Rockustics’ entire product line of natural-looking outdoor speakers. By partnering with AVAD, Rockustics now has access to the AVAD network of over 9,000 dealers, enabling the company to broaden its reach within the custom installation market and insuring their products are exposed and available to dealers promptly and earnestly.

“The Rockustics brand is a fun and exciting new line for AVAD,” said Bob Gartland, president of AVAD. “From customized rock speakers to full-functioning flowerpot speakers, Rockustics offers a wide variety of products that we look forward to offering to our dealers.”

AVAD will serve as a supply chain partner to distribute Rockustics products, creating a go-to market plan that focuses efforts locally to build brand presence among electronic system contractors across the United States. In addition, AVAD will provide dealers with Rockustics product training, complete technical support and fast and easy access to inventory at locations across the country.

AVAD dealers will benefit from the wide variety–over 30 models–of Rockustics’ outdoor speakers at their disposal. In addition to stocked varieties, AVAD will also offer customized Rockustics speakers that match rock samples, including their color and texture. Installers simply provide a sample of the rock they are looking to duplicate and within 2-3 weeks, they are delivered a full-scale speaker that matches the original sample.

“AVAD’s partnership with Rockustics is a wonderful opportunity for our company,” said Tony Mule, president of Rockustics Inc. “We trust that AVAD will distribute our entire line of outdoor speakers in a manner that compliments our ideals, because AVAD’s demonstrated support systems and product support align with Rockustics’ core values.”