AVPro Global, parent company of AVPro Edge, AudioControl Pro, Bullet Train, Murideo, and ThenAudio, has officially launched its “Winning Together” initiative — an industry-facing program designed to support audio/video integration professionals by providing pricing stability, product availability, and a foundation for long-term partnership in a rapidly evolving market.
As global market conditions and shifting trade regulations continue to impact the electronics integration industry, AVPro is stepping forward with a proactive strategy built on collaboration and mutual success.
“We’re not a massive corporation answering to shareholders,” says Jeff Murray, Founder and CEO of AVPro Global. “We are a family-owned, veteran-owned, and woman-owned company that is able to make bold decisions quickly, with our dealers’ long-term success in mind. That’s what ‘Winning Together’ is all about.”
The “Winning Together” initiative addresses some of the most pressing concerns for integrators and resellers today: rising costs, unpredictable pricing models, and inconsistent supply chains. By contrast, AVPro is committed to maintaining a dependable partnership model that helps protect dealer profitability and operational consistency.
Key components of AVPro’s dealer commitment include:
- Assurance of unchanging pricing through the end of 2025
- Locked-in 2025 dealer programs based on current thresholds
- Consistent solution availability across its portfolio
- Ongoing product development, tech support, and full participation in industry events
AVPro’s approach includes:
- Operational efficiencies gained through internal reorganization and cost control
- Global manufacturing capabilities across China, Vietnam, Slovakia, and the United States
- A willingness to absorb cost increases instead of passing them along to customers
This approach has enabled AVPro to remain resilient and responsive, even as other companies across the sector grapple with rising costs and supply chain disruptions.
As part of the “Winning Together” initiative, AVPro encourages dealers and partners to:
- Continue specifying and purchasing AVPro Edge, AudioControl Pro, Bullet Train, and Murideo products
- Maintain program thresholds
- Stay connected with the AVPro sales team for product updates and personalized support
For more information about the Winning Together initiative, contact [email protected] or visit www.AVProEdge.com
