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Azione Unlimited 2020 Marketing Initiative Launches

Plans include educational webinars, dealer playbook, and inaugural Marketing Key Leader meeting.

Concentrated on producing long-term success between custom integrators and their clients, Azione Unlimited has launched a comprehensive marketing initiative for 2020. Throughout the coming year, Azione Unlimited will implement educational webinars, provide an exclusive 82-page marketing playbook to every dealer, and originate a Marketing Key Leader Meeting designed to drive home these fundamental concepts of marketing success.

The Azione Unlimited Marketing Playbook was created to jumpstart tangible marketing solutions for the custom integration industry. At 82 pages, the living playbook launched as a free resource with a full-breadth of knowledgeable topics from thought-leaders within the organization at the Fall conference in Seattle. Dealers, vendors, and Azione Unlimited staff contributed more than 30 articles that present, explain, and develop marketing fundamentals.

Topics covered include a variety of topics that range from SEO best practices to proper KPI tracking, Instagram trends to implementing a successful direct marketing campaign.

Over the past few years, Azione Unlimited Key Leader Meetings have focused on illuminating the responsibilities of different members of a dealer’s organization. Past events have focused on salespeople, system designers, and operational managers. In 2020, Azione Unlimited will focus on the marketing managers of each firm, offering a two-day seminar in Chicago, IL, to reinforce the positive habits of a successful marketer. The Key Leader Meetings will also be complemented by a series of webinars based on key components of the Marketing Playbook. Each webinar will be lead by the authors of the Marketing Playbook and occur over the following months leading to the June 2020 Key Leader Meeting.

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