Azione Unlimited (AU), the education/buying group for custom retailers and integrators, now has 70 dynamic members. Reef Radio Electronics and Bethesda Systems have been added to Azione’s list of dealer members.
“We continue to add high caliber dealers to our team,” said Richard Glikes, president of Azione Unlimited. “Brick by brick we are building a powerhouse organization. Our dealers are bonding, our vendors are happy, life is good!”
Reef Radio Electronics was formed in 1989 to provide the residents of the Ocean Reef Club, as well as the Florida Keys, a source for the latest and best in entertainment technology. Over the years RRE has become a trusted partner of its discerning customers, not only for homes in the Keys, but around the country and internationally as well. As technology has evolved, RRE has expanded its knowledge and ability to assist its clients and the community to utilize new developments to the fullest.
“Joining Azione Unlimited is the next step in RRE’s development, so we can not only enjoy the benefits of engaging with some of the best minds in the industry, but also work in a cooperative environment that brings value to all the partners,” said Brian Hagman, vice president of Reef Radio.
Founded in 2003, Bethesda Systems is located just outside of Washington, DC. In addition to selling and servicing the best custom entertainment and control products, Bethesda Systems is committed to the growth of green technology, integrating the latest advancements in LED lighting, automation and energy management for both residential and commercial applications, helping their clients become more energy efficient.
“We joined Azione Unlimited for two reasons: First, because of our fondness for Richard Glikes, who has a knack of balancing what is best for both dealers and vendors… a perfect recipe for a healthy buying group,” said Michael Wilson, co-owner of Bethesda Systems. “Second, to network directly with the best of the progressive-minded systems integrators and manufacturers in the custom industry. We are honored to be Azione members.”
Azione Unlimited continues to strive to provide its dealers with exceptional educational opportunities. This month’s webinar, “How to Make ‘Millions’ Selling High Performance Theaters,” will be presented by Eric Thies, president of DSI Entertainment Systems, Los Angeles, CA and George Walter, vice president, Home Cinema of Digital Projection on June 25. Additionally, AU is finalizing plans for its fall team-building conference being held in New Orleans September 10-12.
Reef Radio Electronics LLC can be contacted at:
30 Fishing Village Drive
Key Largo, FL 33037
Bethesda Systems LLC can be contacted at:
4712 Rosedale Avenue
Bethesda, MD 20814