Azione Unlimited Adds Five More Dealers, 22 This Year Azione Unlimited (AU) continues to grow having recently added five new dealers.By RS Staff Published: May 24, 2016 ⋅ Updated: April 15, 2019 Azione Unlimited (AU) continues to grow having recently added five new dealers. This year the group’s membership has grown by 22 new dealers since January and sales have topped $500,000,000. After spending 15 years leading HTSA, Richard Glikes decided to establish a different kind of buying group. He realized his vision in the launching of Azione Unlimited in 2012. The buying group, which focuses on integrators, also encourages vendors to be members too. Most in the industry already know that buying groups negotiate with vendors and manufacturers for discounted pricing and programs that an individual dealer could not get on their own. But the Azione group tries to offer more benefit than mere “points off” the price list. Azione has made it a priority to educate its membership on best practices and being profit oriented rather sales oriented. Azione’s newest team members: Chameleon Technologies in Santa Monica, CA Blueprint Audio Visual in Pearl City, HI Everglades Technologies and dba Cloud9 Smarthome in New York, NY Legato Enterprises, dba Legato Home Music and Theater Systems in Santa Monica, CA New Box Solutions in Van Nuys, CA Richard Glikes, president of Azione Unlimited said, “We are replete with high caliber integrators and fabulous vendors who appreciate the focus the group delivers. Dealers love the educational focus of the group as ‘best practices seminars’ make them smarter and more profitable. The vendors rate our conferences the best they attend. Our growth trajectory puts us on target to achieve our goals of having 250 sharp dealers by the end of 2017.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.