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Azione Unlimited Adds New Director of Business Development & Dealer Services

Patrick McCarthy will be focused on developing new business and education opportunities for members.

Azione Unlimited has welcomed Patrick McCarthy as director of business development & dealer services. McCarthy will be responsible for reinforcing the buying group’s authority within the architect community, managing day-to-day dealer initiatives, producing compelling press materials, and generating more strategic opportunities that benefit the buying group members and vendors.

Patrick McCarthy, director of business development & dealer services, Azione Unlimited

With an accomplished background in journalism and communications, McCarthy brings a level of experience that will help better serve the growing needs of Azione Unlimited. His time spent as the senior editor with CT Lab Global Media provided a foundation for success within the custom integration industry, helping recognize ways dealers can grow their business with innovative business strategies and relationships. More recently, his time spent as the director of communications at allowed him to work directly with vendors to deliver robust marketing initiatives.

McCarthy’s new position with the organization will help develop new strategic opportunities as the group continues to collaborate with world-renowned architects, guiding the organization in adopting new initiatives. His responsibilities will be crucial in cultivating new education opportunities and business strategies as Azione Unlimited continues to create connections between custom integrators and the design community. He will also interface with dealers on a day-to-day basis, developing and implementing new ongoing communication plans to bring value to the Azione members and vendors.

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