Azione Unlimited Adds Six New Dealers Azione Unlimited (AU) has added six new dealers. Azione Unlimited’s membership now totals 165 dealers. By RS Staff Published: September 12, 2016 ⋅ Updated: April 15, 2019 Azione Unlimited (AU) has added six new dealers. Azione Unlimited’s membership now totals 165 dealers. With the addition of Colorbeam and TechLogix Networx, Azione now has 44 select vendor members. The six new dealers are Media Design Inc., in Houston, TX; Premier Visions A/V Inc., in Oklahoma City, OK; Chelsea Audio Video, LTD., in Beaverton, OR; The Walin Group, in Costa Mesa, CA; The Loop Technologies, in Boise, ID; and Audio Visual Design Group, in San Rafael, CA. “Our group’s membership, although diverse in size and industry longevity, is strategically focused and philosophically aligned in the pursuit of industry exceptionalism,” said Richard Glikes, president of Azione Unlimited. “We are trying to create a new standard of excellence in our members and in the CE Industry. From their industry knowledge and quality of installations, to the integrity with which they run their businesses, we want our members to lead the industry and set the bar high. “I’m thrilled to have people like Ford Montgomery of Chelsea and Bill Maxey of Media Design join Azione. These gentlemen are innovators, icons, and great people who have done and seen it all for over 30 years. Combine that with bright young owners like Eric Crawford, of the Loop, who instructs on process at CEDIA; Matt Walin, of Brilliant AV; and Jeff Gonzales and Greg Yearout, of Premier, who have all grown dramatically over a six-year period. Lastly in this group is Tom Mattley, with Audio Visual Design Group, (AVDG). He’s a top-notch businessman who will bring experience and knowledge to the group. AVDG is a large company that does commercial and residential work in Northern California.” “We are excited to be part of a group of like-minded companies and individuals that not only care about the success of their organization, but also the success of our industry,” said Eric Crawford of The Loop Audio Video, LLC. “Being a member of Azione is not only a smart financial decision but also a smart business decision because it allows us to leverage each other’s strengths to make all of us better.” “As a business owner, I have identified Azione Unlimited to be a strategic opportunity to grow our business and deliver even better on our mission,” said Matt Walin of Brilliant AV. “I am proud and privileged to see Brilliant AV included as a member of this organization that represents top leaders in our industry.” “After 30 years in the business, it’s time for a refresh,” said Bill Maxey of Media Design Inc. “Azione Unlimited represents collective sharing of best practices among peers. Their lineup of quality brands along with our existing vendors allow us to remain competitive in a market with ever shrinking margins.” “We studied this decision seriously and came to believe that in the near term, Azione’s programs were as good as anybody’s, and in the long term, Azione would provide Ford III with the best assistance for guiding Chelsea to a thriving future,” said Ford Montgomery and Ford Montgomery III of Chelsea Audio Video.