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Azione Unlimited Announces New Board Members, Vendor Member

Red Carpet joins the buying group as a vendor member.

Azione Unlimited has announced three new developments in 2020, including three new board members, the addition of Red Carpet Home Cinema to its list of vendor members, and the dealer and vendor winners for the growth-incentivized all-expenses-paid vacation to Italy,.

New Board Members
The newly elected advisory members include Jeff Brewer, vice president of sales at Sonance, and Alex Camara, CEO of AudioControl. Dealer-member Eric Thies, president of DSI Luxury in Los Angeles, continues his term after re-election.

Azione Board of Directors

The ten-person Azione Unlimited board was developed jointly with the philosophy that vendors should also be members. The result of that belief created a balanced board of five dealers and five vendors, with Richard Glikes as the president.

Red Carpet Home Cinema Adds Depth to Focused Lineup
Since Azione Unlimited’s inception, one philosophy has always been to have a focused collection of lines in each principal category. That decision has been the driving factor behind Azione Unlimited’s current lineup of 46 manufacturers, nine service, and two distributors; and the deciding factor to bring Red Carpet Home Cinema onboard.

Red Carpet Home Cinema offers “a luxury movie rental service” that enables clients to view blockbuster films the same day they are released in the theater. This world-class offering is a perfect enhancement to the affluent residential projects Azione Unlimited members commonly work on and creates a unique value add for Azione to add a dominant new partner in an emerging category.

“The beauty of partnering with Red Carpet is in the confidence that Azione Unlimited has picked the right partner for the right category,” says Patrick McCarthy, director of new business development. “We’ve already experienced a few homeruns with Bryte, Blackdove, and Pure Wellness being a top-end provider for their respective emerging categories, and we are absolutely thrilled we can do it again with Red Carpet.”

Ciao, Italy!

Azione Unlimited has unveiled the 11 winners of their 2020 trip to Italy. The year-long contest incentivized dealers and vendors to generate more business within the group. The trip provides the 11 winners and one guest a six-day, five-night journey that drinks and eats its way throughout Rome, Florence, and Siena. It includes wine tastings, walking tours, and exploration of ancient Italian landmarks. Azione Unlimited’s previous all-expenses-paid trip has brought members to Aruba as well as the Turks and Caicos Islands.

Commitments were measured in four distinct categories that measured adoption, growth, engagement, and excellence. Dealers and vendors earned tickets for specific goals such as moderating training sessions, hitting growth milestones, adopting new lines, or attending conferences.

During the contest, 2023 tickets were awarded to 98 percent of the Azione Unlimited membership. Of the 2023 tickets:

  • 53% awarded in the “20%+ GROWTH” category
  • 26% awarded in the “ADOPTION” requirements.
  • 20% awarded in the “ENGAGEMENT AND EXCELLENCE” requirements

The 11 winners include:


  • Mark Ontiveros, Audio Images, Dealer
  • Jason Voorhees, Cantara Design Group, Dealer
  • Eric Bodley, Future Ready Solutions, Vendor
  • Neal Grennan, Samsung, Vendor


  • Patrick Cain, Front Row Audio Video, Dealer
  • Robert Lewis, AVC Home Theaters, Dealer
  • Michael Benedetto, Monitor Audio, Vendor


  • Don Dixon, Definitive Electronics, Dealer
  • Sean Hawley, Tech Automation, Dealer
  • Gabi Wolper, Fortress Seating, Vendor
  • Chris Discotto, Salamander, Vendor 

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