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Azione Unlimited, Steinway Form Partnership

Azione Unlimited (AU) and Steinway & Sons have formed a new partnership.

Spirio player piano by Steinway & Sons

Azione Unlimited (AU) and Steinway & Sons have formed a new partnership. Through the new agreement, Azione Unlimited dealer members gain preferred access to Steinway Spirio, a high-resolution player piano. Steinway & Sons, as an Azione vendor member, benefits from the company’s robust dealer network and its focus on the consumer electronics and home audio markets.

The Spirio provides an impressive musical experience. It is also a fully playable Steinway grand piano, delivering the long tradition of fine craftsmanship for which Steinway & Sons has been known for since 1853.

“This is an innovative partnership in which both companies stand to benefit from the synergies of our brands,” said Eric Feidner, senior vice president of Steinway’s Music, Technology, and Media Division. “Azione’s dealer members are in constant contact with homeowners who place a priority on high-end audio experiences. Steinway Spirio is a perfect fit for this market. We’re very pleased to have more ambassadors who can share the remarkable Spirio experience with consumers.”

“Azione is committed to identifying the best vendors to help us pursue our vision of prosperity, technical acumen, and sophistication in running our businesses and serving our customers,” said Azione Unlimitedpresident Richard Glikes. “The new partnership with Steinway & Sons is an exceptional example of this effort. Steinway is a world-class brand with a show-stopping new product—Spirio—that will provide an exciting opportunity for our dealer network.”