New York king of avant-rock Lou Reed and best-selling hard rock band Metallica will be featured as part of the exclusive Bowers & Wilkins Sound Sessions series.
The invite-only Bowers & Wilkins Sound Sessions are part of the company’s experiential marketing campaign in North America designed to engage with audiences directly. The sessions give fans access to VIP-only listening events with their favorite artists while experiencing the music through the Bowers & Wilkins speakers, Zeppelin Air iPod docks, and P5 headphones. Recent Sound Sessions events were held with Academy Award-winner Jeff Bridges and rock stars Coldplay.
“Our Sound Sessions are designed to showcase our best-in-class performance with some of the finest artists in the world across all genres, and we are privileged that Lou Reed and Metallica have agreed to be part of this series to celebrate their new, collaborative release, Lulu,” said Tyler Fairchild, director of strategic brand development for Bowers & Wilkins.
These two giants of modern music first came together in October 2009, at the 25th anniversary Rock And Roll Hall Of Fame concerts in New York. Metallica – founding members singer/guitarist James Hetfield and drummer Lars Ulrich plus guitarist Kirk Hammett and bassist Rob Trujillo – played with the hometown hero Reed on Velvets classics “Sweet Jane” and “White Light/White Heat.” Reed pronounced, “We knew from then that we were made for each other.”
“It’s definitely not a Metallica album, or a Lou Reed album,” said Kirk. “It’s something else. It’s a new animal, a hybrid. Nobody in our world, the heavy metal world, has ever done anything like this.”
“It’s made us a better band. It’s going to freak some people out,” said Rob. “And that’s good.”
“This,” said Lou, “is the best thing I ever did. And I did it with the best group I could possibly find on the planet. By definition, everybody involved was honest. This has come into the world pure. We pushed as far as we possibly could within the realms of reality.”
The Lou Reed/Metallica Sound Session will be held at the Steven Kasher Gallery in New York City on October 24.
This exclusive event has been posted across a variety of social media platforms including the Bowers & Wilkins social media sites, Twitter, Facebook, and YouTube as well as music blogs, websites, and artist pages inviting fans and followers to register to win tickets to attend the event at facebook.com/BowersWilkins. One grand prize winner will receive a VIP trip to NYC to attend this event, and five lucky winners will each receive a pair of passes; all winners are granted access to the private Bowers & Wilkins Sound Session event to listen to Lulu with Lou Reed and Metallica, and receive a pair of the Bowers & Wilkins P5 headphones.