Bang & Olufsen to Offer OLED TVs

Partners with OLED Maker LG in Bid to Return to Profitability
Publish date:
Image placeholder title

Luxury electronics maker Bang & Olufsen will begin sourcing OLED TVs from LG in an effort to achieve scale that will improve the company’s long-term profitability, B&O said.

B&O, which posted an earnings loss in its fiscal first half ending November, currently offers LCD TVs and expects to offer its first OLED TV in 2017. The company didn’t say whether it would transition all of its TVs to OLED.

In its first collaboration with LG, B&O announced earlier this year that is it bringing its audio expertise to bear on select LG smartphones.

With the OLED collaboration, B&O said the LG partnership “will help solve a key strategic challenge as Bang & Olufsen will achieve technological capabilities and scale needed to improve the long-term profitability of the company.” B&O will be able to “focus on core competencies within acoustics and design while further optimizing the company’s supply chain, development, production and service,” B&O added.

This story appeared initially in sister publication TWICE. Click here to read the original story in full.