Atlanta, GA–BenQ has launched its new Home Cinema Partner Program (HCPP) to provide better service and increased sales margin opportunities for BenQ’s national network of solution providers and installers in selling the company’s home cinema products. The BenQ HCPP is open to qualified national distributors, value-added resellers (VARs), A/V distributors and CEDIA (Custom Electronic Design and Installation Association) members.
BenQ offers multimedia projectors, large-format LCD and plasma displays for home cinema applications. As BenQ continues to introduce more high-end home theater electronics products to the industry, the company’s HCPP will help ensure that qualified solution providers, installers and resellers are able to capitalize upon and grow with the customer installation and home-theater market. The BenQ HCPP also offers qualified members opportunities to increase their sales margins, exclusive product demo pricing discounts, access to information about upcoming product models and priority support for technical training, pre-sale marketing information and post-sale customer support.
“BenQ created the Home Cinema Partner Program as a means of supporting our network of channel partners by providing the opportunity to grow their home-theater installation business,” said Alison Hau, channel marketing manager of Digital Media at BenQ America. “In addition, we’re providing unique channel discounts that help support increased sales margins for our channel partners as well as giving them unmatched levels of service and sales support.”
For more information, visit www.Qreseller.com.
