BG Radia Founder Joins Metra Home

Robin Ellis Will Serve as Southeast Region Sales Manager
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Home theater products and accessories provider Metra Home Theater Group has appointed a southeast regional sales manager, Robin Ellis. Ellis’ day-to-day responsibilities will include managing direct dealer sales, points of distribution, and product support for Metra Home Theater Group in the southeastern United States. 

The industry veteran brings a wealth of knowledge on current trends, including 4K and HDR picture resolutions that he will use to enhance Metra’s product awareness and customer education. 

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Robin Ellis, southeast sales manager, Metra Home Theater Group

Ellis’ relationship with Metra Home Theater Group began years ago after he founded BG Radia, a private high-end loudspeaker manufacturer, and later sold after numerous years of success. As the founder of BG Radia, he was introduced to Metra Home Theater Group’s line of robust Ethereal solutions, including HDMI, speaker cables and interconnect, which he utilized for BG Radia’s product demos and tradeshow exhibitions.

“I am excited to join Metra Home Theater Group’s team of professionals in a time where 4K/HDR technology is emerging,” Ellis said. “After working with Metra’s team and utilizing their astounding products for so many years, it’s great to be a part of the team. I look forward to working with everyone at Metra and providing top-quality education and products to the custom installer community.”

“After working with Robin for so many years, it’s great to have him as part of our team,” said Jessy Crabb, general manager of Metra Home Theater Group. “He brings a wealth of knowledge from his extensive industry experience, especially his work at BG Radia, we couldn’t be more excited to have him join our group of industry-leading professionals at Metra Home Theater Group.”