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Blake Vackar Rejoins Screen Innovations 

Returns as brand ambassador with a mission to strengthen dealer relationships.

Screen Innovations has announced the return of Blake Vackar as the company’s brand ambassador. Vackar, who began his first stint with Screen Innovations in 2009 and helped the company launch the Black Diamond brand, rejoins after 18 months at Meyer Sound where he served as residential sales manager. From March 2009 to February 2020, Vackar was director and vice president of sales at Screen Innovations.

Screen Innovations Ryan Gustafson, Blake Vackar, and Kim Parker
Screen Innovations’ Ryan Gustafson, Blake Vackar, and Kim Parker (l-r)

With more than 25 years of industry experience — including five years each at Dyer Electronics and D-Tools — Vackar brings a wealth of knowledge and acumen back to Screen Innovations at the dealer, integrator, and manufacturing levels.

“It’s super exciting to be back at SI. Screen Innovations sells fun, beautiful products that enable a wide range of people to enjoy the big screen experience,” says Vackar. “The company has strong leadership and I look forward to working again with Ryan and Shannon Gustafson, Kim Parker, and the team. It’s about the entire experience and that is what Screen Innovations is selling. I love seeing customers embrace that.”

With Screen Innovation ramping up for growth in new and exciting ways, Vackar’s focus will be strengthening dealer relationships and delivering the personal touch, helping integrators get into people’s homes and businesses, and show them what’s possible so they can be mesmerized by the experience.

“Screen Innovations wants to help integrators do more and better business; we want to work with our dealers closely and sell the experience together,” Vackar continues. “We are going to make it more personal with our dealers and they will feel the difference immediately.

“Bringing projector and screen together has never been easier. We are making it the mission of Screen Innovations to bring that seamless experience to the world and own it,” Vackar adds. “We will make it accessible for everyone. A large part of my job is to educate the dealer on the details of the installation and give them every ounce of support they need so they can respond to their customers right away.”

2023 is a very big year for Screen Innovations. The company is celebrating its 20th anniversary and is planning a huge technology launch that will be announced during CEDIA Expo 2023. The 20-year milestone will also include a reinvigoration of the Black Diamond brand, as well as special offers, incentives, and more.

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