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Boston Acoustics Unveils New Attitude and Products

Play Smart slogan complements extensive introduction of designer-friendly loudspeaker products. See Related Blog

Peabody, MA–Here at its headquarters last week Boston Acoustics Inc., unveiled a wide range of new products that expressing its new Play Smart slogan. The companys new products meld colorful styling with the latest audio reproduction technologies.

Boston Acoustics’ two new Horizon Series 5.1 systems are the MCS 130 (at $799.99) and MCS 100 ($599,99, pictured) Bostons line includes its new Horizon Series loudspeakers and compact 5.1-channel speaker systems, SoundWare indoor/outdoor speakers, the TVee Model Two Television Entertainment Enhancement System and more, plus a totally new concept in customizable loudspeaker design, called the Boston P.O.P. (Personal Options Plan)

The Boston Acoustics brand has a longstanding reputation for excellence in build quality, performance, and innovation, said Boston Acoustics senior vice president and general manager, Eli Harary. In creating our new lineup, our engineering team took a fresh approach to product design. Rather than simply looking for product solutions, our approach was to look at real people solutions. This is manifested in products that provide new opportunities for personalization and customization, while maintaining our best in class performance values. The new Boston Acoustics is equal parts performance, expression and experience – with an added touch of playfulness and fun.

Boston Acoustics new Play Smart slogan is reflected in the companys new concept in loudspeaker design called the Boston Personal Options Plan (P.O.P.). Boston P.O.P. gives customers a new way to customize the look of their products.

Consumers who purchase any of Boston Acoustics new Horizon Series products, as well as the new TVee Model Two, may choose from a variety of removable and replaceable cloth speaker grilles available in colors ranging from Glacier, Rosebud, Onyx, Pearl Gray, Caramel, Chocolat, Silver, and Chili Pepper.

The grilles blend and complement the soft-touch painted finish and integrated color-coordinated rubber trim on Boston Acoustics new speaker products (all Boston Horizon speakers are available in either soft-touch painted mist with silver grilles or midnight with onyx grilles). To purchase a new grille, customers can visit the Boston Acoustics website ( and select the color of their choice or contact those dealers that will be stocking the grille color options.

Part of Boston Acoustics’ Horizon line is the new HS60 loudspeaker, which feature the changeable grille color concept known as Boston P.O.P.The Boston Horizon Series includes a range of 10 different speaker sizes and configurations, from bookshelf and floor-standing models to powered subwoofers. Horizon Series speakers are scheduled to ship in October 2007.

Also in the Boston Horizon Series are two new 5.1-channel surround systems, Models MCS130 (SRP: $799.99) and MCS100 (SRP: $499.99). The new systems feature a variety of design enhancements and aesthetic touches, such as gently contoured speaker cabinets and color-coordinated rubber trim, that provide an alternative to traditional surround sound speaker systems. The Boston Horizon Series MCS systems are scheduled to ship in September 2007.

The Tvee Model 2 is designed to enhance the audio of flat-panel televisions. It “learns” itself to your customer’s remote and features a wireless subwoofer.The Boston Acoustics TVee Model Two (SRP: $399.99) is a simple TV accessory designed to enhance the enjoyment of TV watching. The system consists of a slim single powered soundbar that can be placed either underneath or on top of a flat-panel TV, or easily mounted on the wall, along with a matching wireless woofer that can be placed anywhere in the room to deliver added dynamic bass response. Once hooked up, viewers will enjoy an overall enhanced TV experience. A single wire runs from the soundbar into their televisions line-level output, and because the woofer is wireless, it can be placed virtually anywhere, even in a corner behind the couch, and still provide added bass response. The TVee Model Two is scheduled to ship in September 2007.

Boston’s uniquely shaped SoundWare loudspeaker is designed for indoor or outdoor use, especially in corner applications. Boston Acoustics SoundWare loudspeaker is an all-purpose 2-way indoor/outdoor speaker. SoundWare offers a range of mounting options. Ideal for use in restaurants, retail stores, homes, smaller apartments and even by outdoor entertainers, SoundWare speakers are designed as a combination of sonic performance, space efficiency, and application flexibility. Thanks to its unique shape and internal mounting bracket, a SoundWare speaker can be placed flush in a corner, flat on a wall, flat on a table or angled up 30 or 45 degrees on a flat surface. Theyre available in seven colors, including Black, White, Silver, Just Red, Bamboo, Natural, and Espresso. Availability: August 2007 ($99.99 each).