BrandSource and its ProSource AV specialty division will host the organization’s annual Spring Summit in Orlando next week, offering members a series of educational sessions designed to keep independents relevant and competitive.
Fashion CEO Kathy Ireland will be the new BrandSource Ambassador.
Celebrity presenters include Kathy Ireland, fashion CEO and chief designer of kathy ireland Worldwide. Ireland will be officially introduced to members as the new BrandSource Ambassador and will assist the organization with its marketing and promotional efforts, targeting female customers. Famed pro race car driver John Force will also be on hand, along with his daughter, Courtney Force.
Summit attendees will be able to attend sessions addressing new insights in online reputation management, Google Tools for Small Business, refining in-store sales pitches, making the sale after the customer has been turned down for poor credit, practical sales insights for connected products, and more. BrandSource also plans to roll out a national mobile marketing campaign to help members utilize the latest technologies to drive in-store traffic.
“We’re very excited to offer our members a remarkable line-up of presenters, educational seminars, sessions and unparalleled buying opportunities,” said Bob Lawrence, CEO of BrandSource. “It goes without saying that the recession has impacted retailers nationwide; this Summit is designed to keep our members on top of the latest trends and innovations as they continue to cement their reputations as compelling and relevant alternatives to big box stores.”