BrandSource members attending the merchandising group’s summit in Orlando were briefed on a unique financing program geared toward helping them better compete during key spring buying periods including Earth Day, Mother’s Day and Memorial Day weekend.
BrandSource is offering qualifying customers a credit card with 0 percent interest and 24-month financing for a six-week promotional period.
The new BrandSource credit card offers qualifying customers 0 percent interest, 24-month financing for a six-week promotional period that begins on April 22 and lasts through the end of May. The cost to the dealer is less than 1 percent.
“When a typical retailer runs a 0 interest, 24-month promotion, associated fees often climb as high as 10 percent, making it cost-prohibitive,” said Bob Lawrence, CEO of BrandSource. “We’ve negotiated with Citi Financial Services to help offset the cost of this program so our members pay less than 1 percent. The money saved can be used for other things, including additional promotions or even member dues.”
Earth Day marketing campaigns have exploded over recent years, with increasing numbers of major appliance, electronics and home furnishings retailers offering a variety of green- and energy-themed promotions. Men looking for Mother’s Day gifts often purchase consumer electronics, major appliances or products geared toward outdoor entertaining. During the busy Memorial Day shopping weekend, consumers often search for great deals. Special promotions can generate sales all weekend long.
“Big box stores run aggressive advertising and promotional campaigns throughout the spring, and our members need a competitive edge,” said Lawrence. “This program is designed to help BrandSource members drive foot traffic into their stores and help customers purchase what they need for their families with easier payment terms.”