Brodmann Acoustics, manufacturer of handcrafted statement loudspeakers, has begun construction on its U.S. experience center. The facility, located in Culver City, CA, is hosted in conjunction with Jeff Haas, principal of Haas Entertainment. The theater and two-channel listening rooms are scheduled to be completed in early 2017.
“The Experience Center is for new dealers from across the country to experience Brodmann Acoustics, and for existing Brodmann dealers who want to bring clients in for the full Brodmann experience,” said Brad Paulsen, Brodmann’s National Sales Manager. “Our goal is to provide training, demonstration, and immersion in the Brodmann culture. As we continue to build brand presence here in the U.S., it is important to offer a facility in which we have control of the installation, incredible acoustics, and opportunities to maximize our time with the customer.”
The Experience Center’s 14-seat theater room will feature Brodmann Acoustics’ new in-wall speaker system in a 15-channel Dolby Atmos array, partnered with products from many leading industry brands including Datasat, Crestron, D-Cinema, and more.
The two-channel listening room will feature eight models of Brodmann Acoustics floor-standing loudspeakers, including the flagship JB205 system, as well as Brodmann’s high-performance on-wall models, all featuring the patented “Acoustic Active” design employing soundboards. This room will be driven by state-of-the art source components, both analog and digital, including a 24-terabyte, touchscreen-driven digital system, electronics from Electrocompaniet, and analog support from Thorens and DH Labs.
To mark the opening of the Experience Center, Brodmann will introduce four new models of in-wall loudspeakers in the theater, ranging in price from $5,000 to $20,000/per pair. The in-walls will also feature Brodmann’s patented Acoustic Active Principle, which uses the soundboard technology to deliver a linear, organic-sounding bass response that is unique in the loudspeaker industry, and eliminates the need for the typical “Band-Aids” used in virtually all other box speakers. This makes possible the elimination of internal crossover manipulation and damping materials, both of which create problems and distortions in the attempts to tame bass resonances generated inside the speaker cabinet.