Hawthorne, NY — BTX Technologies has hired industry veteran Cliff Wernet as its new western regional sales manager. In his new position, he will be responsible for managing, supporting, and developing accounts as part of BTX’s newly expanded sales efforts in the western United States.
Serving the states of Montana, Wyoming, Colorado, New Mexico, Arizona, Utah, Idaho, Nevada, Washington, Oregon, and California, Wernet will be able to provide one- and two-day UPS ground delivery via BTX’s newly opened Salt Lake City warehouse facility.
Wernet has more than 20 years of field sales experience in the AV and broadcast marketplace, having held sales and management positions in the wire and cable industry. Career milestones include effectively developing a commercial division from the ground up as sales manager, and consistently maintaining a top-performing territory as Western regional sales manager.
“As we expand our sales activities in the Western United States, it is an exciting time to join BTX, and we are pleased to welcome Cliff to the team,” said Greg Schwartz, president of BTX. “With his impressive background in the A/V and broadcast industry, complemented by an extensive track record of boosting revenues and delivering results, Cliff is well-qualified to meet and exceed our expanded sales goals.”
Wernet commented: “I’m pleased to join BTX at a time of expansion and growth. The recent opening of a Salt Lake City distribution hub enables me to better service my territory, and I look forward to leveraging my experience and relationships to help drive the business forward.”
Wernet’s sales office is located in the Denver area. He can be reached at [email protected] or 303.815.0696.