Capitol Expands Social Media Outreach Program

Distributor to Return to Product Giveaways
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Capitol is ramping up its social media outreach with a renewed focus on industry commentary and insight, multimedia, and a new bi-weekly product giveaway.

The renewed effort debuts the week of May 16 with the launch of a two-week giveaway that culminates in the giveaway of a Quadrone (a retail value of $150). CI, CE, light commercial, and premium industry professionals have been asked by the company to follow Capitol on Facebook, LinkedIn, and Twitter. The entry link will be included in the company’s social media posts.

“Our social media pages have given us an opportunity to maintain a steady flow of information, but we now we’re moving to a more aggressive approach that will make LinkedIn and other sites more critical for keeping our customers up to speed with industry trends and how best to build business in a rapidly evolving market,” said Curt Hayes, Capitol’s president and CFO.

In order to grow its following, Capitol is embarking on a bi-weekly product giveaway program that will be heavily promoted through social media, while hoping to open direct communications with its customers. The debut program will run through May 27, and will be followed by a subsequent giveaway to be announced at that time.

Capitol took the initiative to enhance its social media outreach in 2015 when it debuted the “Minute with Mike” video series on YouTube, featuring one of the company’s most outspoken technology specialists, Mike Marko, discussing new and relevant products, with an emphasis on how these technologies are poised for success in the short-term. “Minute with Mike” can be found on Capitol’s YouTube channel along with multiple contributions from manufacturers.

“Every day, something happens in our customers’ markets that warrants our support or observation,” said Hayes. “It’s up to us to communicate with our customers every day in order for to know where we stand as a distribution partner and ally.”