Catalyst AV Distribution Network and The Edge Group have formed an alliance to benefit the members, manufacturers, specialists, dealers and integrators of each group. The stated purpose of this strategic alliance is to increase the volume of each group, become more dominant in its own industry niches, and utilize support of each other’s programs in an effort to do more business and be more profitable.
“The Catalyst AV/Edge Strategic Alliance furthers our goal of providing broad based support to the integrators in the Pro AV custom channel,” says Helge Fischer, Catalyst AV executive director. “The Edge Group are experts and specialists in industrial electronics, data networking, and security industries, and the Catalyst AV members can support The Edge Group members in audio-video applications. By combining strengths, such as some of our manufacturer’s buying programs, each group has the opportunity to continuously improve their competitive advantage.”
“By aligning together, Catalyst AV and The Edge Group are delivering increased value to their members and suppliers with added strength in their respective channels,” adds Ron Meyers, president and CEO of The Edge Group. “This is an ideal alliance to grow business through expanded product offerings, shared expertise, and local inventory to support the members customers’ needs in markets across the U.S. and Canada.”