Veteran CE marketing executives Paul DiComo and Al Ballard are opening the CE Wire, a content source for Consumer Electronics brand and retail marketers.
With CE Wire, marketers can view and purchase articles written specifically for CE audiences by authoritative authors such as Darryl Wilkinson, Mike Mettler, Al Griffin, Geoff Morrison and other credible CE authorities. Subject matter covers a broad spectrum of topics that educate, inform and engage CE consumers including how-to guides, music, movies, technology and lifestyle.
Licensed content can be used in all customer outreach vehicles such as email newsletters, websites, blogs and social media.
While most marketing executives may lack the time and resources to create their own content, CE Wire is designed to solve the problem with an easy to use website where marketers can peruse articles and license their use. CE Wire accepts orders for custom content precisely tuned to a client’s needs as well.
Also available through this new service are turnkey customer contact programs for companies that do not have a customer communication resources and infrastructure in place. CEMP can handle the entire process from campaign manager set up, to list management, to custom promotional content, engaging articles, distribution and results measurement.
“Nobody likes to feel like they’re being ‘sold to;’ but most brand-to-customer communication vehicles are purely propaganda,” said CE Marketing Pros co-founder Paul DiComo. “People are more interested in reading content that informs, educates and entertains. Mix that material into your communication vehicles and social media, and customers are more likely to read your promotional messages.”
Beyond making sense as a means to drive sales, compelling content also improves search rank.
“In today’s environment, content is indeed king,” said DiComo. “With the advent of new Google search algorithms that reward authoritative content, it is more important than ever for marketers to look beyond on-line brochure-ware to add engaging content to their websites, social media and communications.”
