The Consumer Electronics Association (CEA) has named Denise Medved to vice president of sales and business development for the International CES and International CES Asia.
Medved brings extensive experience in trade show management and development. She comes to CEA from Tiny Kitchen Inc., where she served as president and CEO since its establishment in 2005. Medved also held senior management positions at Reed Exhibition Companies, IDG World Expo, and National Trade Productions, Inc.
“We are thrilled to welcome Denise to the CEA family,” said Gary Shapiro, president and CEO, CEA. “Her extensive business experience and impressive track record in trade show and conference development will be very valuable to the continued growth of CES.”
In her new role, Medved will lead the CES and CEA sales team, with a focus on developing new business segments for the show. The 2015 International CES, the world’s gathering place for all who thrive on the business of consumer technologies, will be January 6-9 in Las Vegas.
“We couldn’t have asked for a better person for this position,” said Karen Chupka, senior vice president of International CES and corporate strategy, CEA. “As we prepare for the 2015 CES and our new venture, CES Asia, Denise’s creativity, strategic sensibility and leadership will undoubtedly provide our exhibitors with an exceptional experience and help us continue to grow the CES.”
At Tiny Kitchen, Medved was responsible for the strategic and functional management, including the development of partnerships and sponsorships within the cooking and entertainment industry. She also created and launched The Metropolitan Cooking & Entertaining Show held annually in Washington D.C., Houston, and Dallas. Medved has received Tradeshow Week’s Fastest 50 award and Expo Magazine’s Expo Elite award. Medved holds a BBA in Finance from George Washington University. She is the author of The Tiny Kitchen Cooking and Entertaining and The Bachelor’s Tiny Kitchen.