CEA Study: Consumers Still Prefer TVs - ResidentialSystems.com

CEA Study: Consumers Still Prefer TVs

Despite the abundance of new OLED- and LCD-enabled products flooding the market, consumers continue to use televisions most often to watch video programming, according to a new Consumer Electronics Association (CEA) study. According to "The Evolving Video Landscape," consumers are watching more video than they have
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Despite the abundance of new OLED- and LCD-enabled products flooding the market, consumers continue to use televisions most often to watch video programming, according to a new Consumer Electronics Association (CEA) study.

According to "The Evolving Video Landscape," consumers are watching more video than they have in the past, across a variety of platforms.

One-third of U.S. adults online (34 percent) said they watch more video content today than they did a year ago, and viewing of television video programming is up 28 percent, with consumers citing convenience and the appeal/variety of programming as the top factors to doing so, the CEA said.

Viewing of content on portable devices has also increased, with 40 percent watching more on those devices today than a year ago.

Some 66 percent of consumers who are watching video content on television are simultaneously using other CE devices, the study found.

This behavior is more prevalent among younger consumers, as 85 percent of 18- to 24-year-olds and 70 percent of 25- to 34-year-olds multitask with another device while watching video on a television.

U.S. adults online report watching some type of video content an average of 3.2 hours a day, five days per week.

While televisions continue to be the most commonly used device for watching video, other devices are gaining in popularity.

HDTVs, used by 66 percent of online adults, are the most prevalent devices used for video viewing.

Computers ranked second with 62 percent reporting using a laptop to watch video and 55 percent using a desktop.

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