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CEAs Moyer Named PARA Executive Director

Moyer says he is committed to increasing the value of the organizations membership to specialty dealers.

Arlington, VA–The Consumer Electronics Association (CEA) has announced that senior director of strategic relationships Kerry Moyer has been named as the first executive director of PARA under CEA’s leadership.

Moyer brings more than 19 years of retail work experience combined with 11 years working at CEA to his new role. He also was instrumental in the PARA merger with CEA. Before joining CEA, Moyer served as vice president of advertising and promotions at Audio Associates, a Washington, D.C. area specialty dealer providing installation, sales and service for the home and car. Moyer also has worked as an independent sales representative with The Nutech Group.

“I am excited to have Kerry’s experience and leadership on the team. He brings understanding and invaluable knowledge to PARA members,” said Gary Yacoubian, president and COO of MyerEmco Audio Video and CEA’s PARA chairman. “CEA offers what no other association offers to its members. They don’t just represent one segment of the industry.”

PARA is home to more than 250 professional audio, video, home theater, and custom electronics specialty dealers, who plan, design, demonstrate, and install home entertainment systems. PARA provides education and information sharing opportunities for the specialty audio-video dealer community.

“I’m excited to be working with both of these groups. Together we are embarking on a new era for PARA with CEA. We are committed to providing benefits and new programs that increase the value of PARA membership to specialty dealers. PARA will remain the home for specialty dealers and installers. As a management resource, independent dealers and installers who want to grow their business should give membership in PARA a look,” said Moyer.

The 2007 PARA Management Conference will be held March 7-10 at The Peabody Hotel in Orlando, Florida, co-located with the Electronic House Expo Spring. Dealers can attend the premiere educational programming at the PARA Conference, and also participate in the education, networking, and business exchange with custom electronics professionals at EHX.

“March is a good timing for dealers,” said Moyer. “Co-locating with EHX, the number one fastest growing custom electronics trade show, makes sense. It’s the direction the market is headed; where we see strong growth. Plus, there’s the opportunity to develop synergies between PARA dealers and CEA TechHome integrators.”

For further information on becoming a PARA member or for membership related questions contact Kerry Moyer at [email protected] or 703.907.7694.

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