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CEA’s Shapiro Delivers CES Keynote Address

Las Vegas, NV — The 2009 International CES opened with the world’s largest debut of consumer technology products from 2,700 companies, including 300 new exhibitors, and keynote addresses from industry leaders. Produced by the Consumer Electronics Association (CEA), the 2009 International CES runs through Sunday, January 11 in Las Vegas, Nevada.

Gary Shapiro, president and CEO, CEA, opened his 2009 International CES keynote on Thursday morning with the debut of an innovative new video platform from Yoostar, which featured personalized footage from classic Hollywood movies. Shapiro noted that this “personalization meets content” technology epitomizes what CES is all about: innovation, technology and enhancing life. Shapiro discussed how the consumer technology industry is resilient and will lead the way to economic recovery. He also announced CEA’s plans to work closely with president-elect Obama, the nation’s first digital president, who was elected on a message of change.

To assist the new Administration and Congress in evaluating technology legislation and its impact on our innovation economy, Shapiro announced that CEA is launching an Innovation Checklist. It is a simple test for any legislation that touches technology: Does it create jobs? Does it spur new technology? Does it encourage the best and brightest to come to the U.S.? Does it reward risk taking? Does it promote exports? Will it help deploy broadband? Shapiro stated these simple questions ask Washington to do no harm to the technology companies that are the economic backbone of our nation.