Dealers receive information about Lutron Consumer Electronics Distributors (C.E.D.), member of the PowerHouse Alliance and premium regional distributor of consumer and specialty electronics, celebrated its 25th year in business with the largest attendance to its annual Fall Ball event series. This year, more than 35 vendors and over 250 dealers from the Chicago metropolitan market and broader Midwest area turned up for raffles, special deals, training, and demonstrations from manufacturers on products fresh from CEDIA.
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photos from the event here.
C.E.D.’s Fall Ball events offer the opportunity for manufacturers and dealers to discuss the latest products and upcoming trends with demonstrations for automation, security, and audio video categories. The events started in 1999, and have continually grown across C.E.D.’s three locations, supporting its successful 25 years in business. This year, the most vendors and dealers attended in the series thus far, with 250 local dealer companies attending and new products from vendors eero, Lutron, KEF, Nest, Legrand, LG, Sanus, Samsung, Optoma, MantelMount, and JVC.
“Being successful in this industry for as many years as we have is a testament to our team, and the great relationships we have with our dealers,” said C.E.D. president Avery Baron. “Thanks to all who celebrated with us at our events this year, and to those who support us year-round.”
“For our customers, the usual business day can be pretty hectic,” said Mike Baginski, C.E.D. vice president. “The Fall Ball brings a a fun, casual, and relaxed environment where they can learn from our vendors about the latest trends in the custom integration categories.”
The Fall Ball events carried the tradition of raffles and prizes, with three winners. Security and Sound’s Phil Otto won a Yuneec Q5004K drone, and Dennis Sabelko from Apple River TV, and Glen Zemlocks from ZEMS Inc won Samsung 55MU8000 55-Inch 4K UHD TVs.
C.E.D. dealers and representing manufacturers share their experiences at the event:
To learn more about C.E.D, please visit,