CEDIA Declares May Certification Month

The organization will highlight marketplace advantages of certification and offer strategies for promoting certification as a point of differentiation.
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Indianapolis, IN--The Custom Electronic Design Installation Association (CEDIA) has established this May as CEDIA Certification Month, and is planning several special promotions designed to draw attention to the benefits of its comprehensive education and certification programs offered through CEDIA University.

With more than 4,000 active certified professionals, CEDIA University is the most successful professional education and certification program in the residential electronic systems industry. We want our membership and industry supporters to join us in celebrating all that we have accomplished together, said Margaret Sheehan, senior director of professional development. There are numerous certification opportunities throughout the rest of 2007 and we hope this special CEDIA Certification Month will help to bring new faces into the professional community.

CEDIA leadership is specifically drawing attention to the marketplace value of CEDIA Certification and citing increased revenue and profits as a benefit of investing in education and certification of electronic systems employees. According to Sheehan, consumers have more choices than ever before and they will continue to give more of their business to contractors with the best reputations and credentials. She said CEDIA certification is one of the single greatest points of differentiation among electronic systems businesses and that owners who view it and promote it as an asset will reap the largest rewards.

Detailed how-to materials designed to assist Members with promoting their certification achievements are another large component of CEDIA Certification Month. CEDIAs Marketing Public Relations Department is currently compiling some of the best certification promotion tips and strategies, which will be shared in newsletters and on the cedia.org web site this May.

CEDIA Certification Whats Your Plan? is the message of CEDIAs certification advertising campaign. Marketing and Public Relations Director Jamie Antcliff said the campaign speaks to business owners evaluating their prospects as well as to industry professionals carving out a career path for themselves.

CEDIA members, including manufacturers, who are interested in participating in CEDIA Certification Month by posting information on their web sites or working with their local media should contact Joshua Hall at 317.639.5135 or joshua.hall@publicis-usa.com.

The May issue of CEDIANEWS, the organizations quarterly membership newsletter, will feature profiles and special tributes to the industry pioneers who developed the education and certification programs that today make up CEDIA University.

CEDIA Certification is a powerful tool for growing and advancing individuals, businesses and the electronic systems industry at large, said Sheehan. We owe a debt of gratitude to the trailblazers who foresaw the need for credibility benchmarks as our industry grew, and then invented electronic systems certification to meet that need.

For more information, visit www.cedia.org.

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