CEDIA Unveils Strategy Behind Electronic Lifestyles EXPO

To ensure that its members get a chunk of the billion-dollar residental electronics market, the organization is launching a campaign to link its members with fourth-trade professionals.
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Indianapolis, IN--The residential electronic systems industry is expected to top $8 billion in revenue this year and the Custom Electronic Design & Installation Association (CEDIA) is embarking on a grassroots campaign to ensure that its member companies capture the largest share of market possible.

Through its 2007 Electronic Lifestyles EXPO, CEDIA is reaching out to architects, designers builders, IT/security managers, and other professional trades with the message that electronic systems boost profits and CEDIA members are the most reputable and qualified partners for the design/build process.

"Electronic Lifestyles EXPO is the centerpiece of an outreach platform that will shape the future of residential electronic systems contracting and position CEDIA members as critical to the design and construction of every modern home," said Don Gilpin, executive director of CEDIA.

Three separate educational outreach components held in Las Vegas at the same time will feed into CEDIA's Electronic Lifestyles EXPO.

The Electronic Lifestyles Forum, which caters to architects, interior designers, and residential builders will include significant time on the Electronic Lifestyles EXPO trade show floor. This is in direct response to feedback from CEDIA's inaugural Electronic Lifestyles Forum where attendees indicated that classroom instruction is essential, but that hands-on experience with products and technologies, as well as manufacturer product training would help to solidify the electronic systems concepts. Industry professionals will serve as CEDIA Ambassadors and escort the attending architects, builders, and interior designers through the trade show floor.

CEDIA believes providing industry professionals as outreach ambassadors will maximize the effectiveness of the trade show floor. The ambassadors will be able to answer technical questions and serve as a bridge between the classroom learning and hands-on experience.

The two other components of Electronic Lifestyles EXPO include CU on the Road and a new "gateway" education developed for security, IT and other professional trades that have passive involvement with the residential electronic systems industry. CU on the Road is CEDIA University's traveling educational program offering core curriculum courses, seminars, certification reviews and exams, and full-day workshops.

"By reinventing the typical trade show into the convergence point for multiple outreach and educational initiatives, CEDIA has strengthened its influence among key design/build audiences and reduced the number of overall industry exhibition events for its manufacturing members," Gilpin said. "And because the new platform is scalable, we will be able to add additional outreach and education events that feed into Electronic Lifestyles EXPO as those needs or opportunities arise."

The 2007 Electronic Lifestyles EXPO will be held in Las Vegas, April 18- 21, at the Sands Expo & Convention Center and Venetian hotel. Booth space sales are open to exhibitors now. Companies interested in exhibiting at the 2007 Electronic Lifestyles EXPO may contact Jennifer Roth of CEDIA at 317.328.4336 or jroth@cedia.org.

For more, visit www.cedia.org.

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