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CES Partners to Showcase Multi-Platform Content

NBC Universal to serve as first official broadcast partner at annual trade show.

Arlington, VA–New content developments from major players in the entertainment industry will connect with the latest distribution platforms at the 2008 International CES, January 7-10, 2008.

As CES first-ever Official Broadcast Partner, select NBC Universal broadcast and cable entities will be broadcasting live from the CES exhibition floor, covering the many exciting product debuts and special events. In addition, NBC Universal will debut an interactive and multi-faceted show floor exhibition at CES, highlighting the wide range of digital programming produced by its television, cable, and motion picture properties.

The collaborative relationship between consumer technology and the content industry remains stronger than ever, as consumers crave their content and entertainment across multiple platforms, whether its in the living room, in the car or on the go, said Gary Shapiro, president and CEO for the Consumer Electronics Association, owner and producer of the International CES. With major content exhibitors, a keynote address from Comcasts Brian Roberts, Digital Hollywood and dozens of other educational conference sessions and several exciting content attractions, the 2008 International CES is the years must-attend event for Hollywood and the content community.

“For over 80 years, NBC Universal’s powerful storytelling has drawn consumers to the latest and greatest technologies and devices, from radio to television and cable to broadband and mobile,” said Beth Comstock, president, NBC Universal Integrated Media. “We are proud to serve as the first-ever broadcast partner for the International CES, the world’s premier consumer technology tradeshow, allowing us to showcase how powerful the partnership between quality content and consumer electronics can be.”

Also at the 2008 CES, the Technology & Engineering Emmy Awards will take place for the second year, honoring achievements in two areas: Science & Technology for Television, which includes broadcast, cable and satellite distribution and Advanced Media Technology, which includes interactive television, gaming technology, the Internet, cell phones, private networks and personal media players.

It has never been more clear that exploding demand for high quality content, of all kinds, on all platforms, is a key factor driving the unprecedented growth in consumer electronics today, ” said Mark Lukasiewicz, vice president of Digital Media for NBC News and one of NBCU’s project leaders at CES. “Our presence on the CES show floor this year gives us a unique opportunity to show the CE industry the rich content that NBCU has to offer worldwide, and to cover this pivotal industry event for consumer and business audiences on all our platforms.

This years International CES will house more than 175 conference sessions, including various sessions focused on the content and entertainment industry. CES attendees will hear from top industry professionals on emerging trends focused on the latest developments in the content market.

Conference sessions with a focus on content and entertainment include:

Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience Part of the Digital Hollywood Partner Program, attendees will learn about the entertainment industrys next “golden age” of production, and gain insight into how the industry is anticipating and responding to consumer needs in an on-demand, fully integrated world of television, film and gaming.

All Video All the Time: Broadband, IPTV, DVD and Mobile In this Digital Hollywood session, attendees will hear predictions from industry experts on the future of IP delivery and its impact on the film industry.

Movies, TV and Video for Mobile: Original Entertainment & Information Programming Jump-Starts the Revolution As consumers worldwide begin tuning into a mobile video universe, attendees will learn about the challenges facing the transformation of the communications world.