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Chief Launches Mounts Configuration Tool

MOUNTBUILDER is industry's first online product configurator for building and specifying mounting solutions.

Minneapolis, MN — Chief Manufacturing has launched an online product configuration tool, called MOUNTBUILDER, for properly specifying projector mounts, flat-panel mounts, and accessories.

“We are often told by customers that we offer so many mount accessories and applications that it’s hard to know which accessories to choose for each application,” said Laurie Englert, director of marketing. “With the goal of making this easier for the customer, the team went to work and came up with this incredible concept. We’ve shown it to customers and they are thrilled to get a visual tool of the many different options.”

MOUNTBUILDER is an online tool that will revolutionize the way mounts are selected and specified. Users go to the Chief website and walk through a logical sequence of steps for building a mount configuration that visually appears before them on their computer screen. Drop distance and weight capacity are automatically calculated as parts are added. A parts list is also generated, with the ability to edit parts and quantities. The tool allows users to log in and create a password so they can save configurations for proposals or future jobs.

Key Features of MOUNTBUILDER:

Visually builds an installation
Builds a parts list
Auto-calculates weight capacity and drop distance
Saves configurations for future use
Creates a PDF with image for proposals
Includes Chief’s Easy Bid Spec Form

The Chief web development team created MOUNTBUILDER in an effort to further ease product selection, bids and ordering for Chief customers. The 8-month development cycle was challenging, but also exciting for the team.

MOUNTBUILDER currently offers a selection of ceiling mounts and accessories for projector and flat panels. Future phases will include modules for flat panel wall mounts; Carts and Stands; Monitors and Totally Custom Solutions. MountBuilder is now live at