Coastal Source will return to CEDIA 2024 with new products and programs designed to help its factory-direct nationwide network of integration partners to significantly grow their outdoor audio and lighting business.
“The outdoor living environment offers partners a major new opportunity to grow their audio and lighting business,” says Coastal Source president Jeff Poggi. “According to recent industry reports and forecasts, more and more installers are seizing the opportunity the great outdoors presents. The trick is to approach the outdoor opportunity with products that are designed to withstand the many challenges the outdoor environment poses, and that’s where Coastal Source’s 15 years of industry-leading product design and development can really help them succeed right out of the gate.
“CEDIA remains the one show that brings all the custom integrators together to see the latest technology and discuss the key trends that are shaping the industry,” Poggi adds. “We are excited to host two training courses this year to help educate partners on outdoor technology, and our Destination Outdoors experience will be back and bigger than ever as we continue to showcase outdoor technologies with great partners like Draper and Just Video Walls.”
Highlighting the important opportunity outdoor lighting offers CI partners, Coastal Source will be hosting two 90-minute educational sessions on outdoor lighting on September 5 and 6. The first session, for beginners, is titled “Thinking of getting into the Outdoor Lighting business? What you need to know to be successful”. It will cover the basics of why outdoor lighting should become a priority, best practices to introduce outdoor lighting to existing customers, good/better/best product sales techniques, hands-on product demonstrations, and an overview of Coastal Source’s unique design and estimating services.
The second session, for business owners, is titled “How to Scale Outdoor Lighting into a $1-million Dollar Business,” and it will delve into strategic methodologies and actionable insights garnered from years of industry expertise.
On the product front, Coastal Source will be showcasing the EVO outdoor lighting fixture and the CUBE audiophile-quality outdoor subwoofer.
Visit Coastal Source at booth #3533 during CEDIA Expo.
For more information, visit https://coastalsource.com.
