Atlona Technologies has appointed Colin Burke McClure as general manager of Consumer Electronics (CE) Products.
In his new role, McClure will be responsible for architecting the overall strategic direction of Atlona’s CE business.
“Joining Atlona Technologies is a truly exciting opportunity as we’re at an inflection point within the market and there is an absolutely massive sales potential for our CE line,” said McClure. “By distilling down the core DNA of our high-end interconnectivity products into uniquely differentiated and approachably priced convergence solutions focused on the end user, we will educate our retail partners to better understand and capitalize on the significant attachment opportunities surrounding the hardware they sell each and every day.”
McClure has more than 16 years of experience in product and business development, and sales management within the consumer electronics market, with a key focus on the digital home segment. He comes to Atlona from Niveus Media, where he served as senior director of managed services. Previously, he held the position of senior product category manager for the Digital Home Group at Monster Cable Products.
“We are thrilled to welcome Colin to the Atlona team. He is a seasoned professional with a deep understanding of the consumer electronics market and an impressive record of increasing profitability,” said Ilya Khayn, president of Atlona Technologies. “His strong background in retail management and product development will be integral as we focus our efforts on growing our CE line.”
McClure is based in the Bay Area, CA, and reports to Ilya Khayn, president.