Control4 Appoints New SVP of Worldwide Sales

Judd has More Than 20 Years of Consumer and Enterprise Sales and Operational Experience and has Joined Control4 from Nokia.
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Bryce Judd 

Control4 has hired veteran sales executive Bryce Judd as its senior vice president of worldwide sales. At the end of June, Judd will succeed Jim Arnold, who is retiring after serving as the company's SVP of sales since February 2007.

Arnold will continue to work with the Control4 team on an advisory basis through the end of the year to help with the transition.


Judd joins Control4 from Nokia Corporation's subdivision, Motive Inc., where he led sales and business operations and drove the company's annual revenue from $50 million to $500 million.

"We are pleased to welcome Bryce to the Control4 team to lead our worldwide sales organization," said Martin Plaehn, chairman and CEO. "With his strong experience and track record of driving business growth through channel sales, partners, and consumer services, he is the ideal candidate to lead our global sales team to strengthen Control4's channel presence and accelerate our business."

"I am excited and honored to join Control4 and its outstanding management and sales teams," Judd said. "Building upon my experience driving global channel sales and services organizations, I plan to continue to serve and strengthen Control4's field organization and its dealer and distributor network to sell and deliver Control4's automation solutions to home and business owners worldwide."

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Jim Arnold 

Judd has more than 20 years of consumer and enterprise sales and operational experience, with a strong emphasis on technology solutions. He assumed his position at Nokia though its acquisition of Alcatel-Lucent. At Alcatel-Lucent, Judd was VP of channel sales and business development for Motive Inc., a customer experience management software for connected devices and mobile services, including home automation and IoT (Motive was acquired by Alcatel-Lucent in 2008).

Prior to Motive, Judd served in various leadership roles from field sales and marketing to leading the channel sales organization at Sprint Nextel Corporation. Judd graduated from the University of San Francisco with a B.S. in Economics, and earned an M.B.A. from the University of Virginia, Darden Business School.

After 38 years of professional contribution, Arnold expressed his desire at the beginning of 2016 to retire during the year, and has been working closely with the executive team on recruiting his replacement and orchestrating a smooth transition. Arnold joined Control4 in 2007 when the company had a sales team of eight people and 350 dealers, and he has grown the business and his direct team to 90, including regional sales managers and technical field specialists, as well as over 3,600 direct dealers worldwide.

"Jim has been instrumental in architecting and driving Control4's growth and leadership position in the CEDIA channel throughout his tenure with us," Plaehn said. "Among his many contributions, Jim helped position Control4 as the go-to product line and company for custom integrators worldwide. Jim built, coached, and led a strong field-sales organization, and on behalf of all of us at Control4, we are deeply grateful to Jim for his consistent and significant contributions to our company. We wish him the very best in his retirement."

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