Salt Lake City, UH — Control4 has formed a strategic relationship with Home Theater Specialists of America (HTSA), a national association of home theater experts with 62 members and aggregate annual sales volumes exceeding $500 million. Control4’s complete line of home automation products is now available to all HTSA’s members.
“We continue to partner with innovative companies such as Home Theater Specialists of America, which represent high-end electronics opportunities and include some of the best custom integrator dealers in the country,” said Jim Arnold, senior vice president of sales for Control4. “HTSA understands that embracing the Control4 line will help their members expand their custom business as together we create a broad market for home automation.”
HTSA offers its members not only a combined buying power but also a whole directory of professionals available to provide advice on sales, product selection, installation techniques and marketing programs including demand and lead generation. HTSA’s suite of services gives members options to choose from when it comes to television commercials, store signs, truck graphics, and expert advertising consultation. This unique access provides members with helpful resources that are tailored for individual stores.
“Control4 is transforming the home automation industry with an elegant, simple, and affordable operating system that enables a wide range of home control solutions,” said Richard Glikes, executive director, HTSA. “Our members have been asking for a core home automation partner and we believe we selected the best platform for their success. The benefits of home automation are now easily within the grasp of most clients.”
At its essence, Control4’s platform is designed to replace an average of four remotes in the home. In addition to the its home theater control system, the company offers integration solutions, including multi-room music, lighting, temperature control, and security integration.