CORE Appoints Brand Manager for Niles, Sunfire - ResidentialSystems.com

CORE Appoints Brand Manager for Niles, Sunfire

CORE Brands has appointed industry veteran Mitchell Witten to the position of brand manager for Niles and Sunfire, according to an announcement made today by CORE Brands audio segment director Mark Weisenberg, to whom Witten reports.
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CORE Brands has appointed industry veteran Mitchell Witten to the position of brand manager for Niles and Sunfire, according to an announcement made today by CORE Brands audio segment director Mark Weisenberg, to whom Witten reports.

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“The Niles and Sunfire brands are iconic to both custom installation dealers and consumers,” Weisenberg said, “and now these great brands have a uniquely qualified brand steward who can ensure that they remain iconic for years to come. Mitch brings more than 20 years of strategic industry experience to our team and this experience is going to immediately benefit our many loyal dealers and consumers who expect the very best in innovation, performance, and value from Niles and Sunfire products.”

Witten comes to his new position at CORE Brands from Monster Products, Inc., where he served as senior product area manager since 2009 with responsibility for all aspects of audio and wireless technology product development. Prior to this, from 2005 through 2009, Witten was the owner of and principal consultant at 1 Bear & Associates, a Coronado, CA based consulting company focused on the marketing and sales of high performance consumer electronics products and technologies.

Other industry experience includes serving as vice president of sales and marketing, as well as vice president of marketing and product planning, at SONANCE, a division of Dana Innovations, over a period that ran from 2000 through 2005. He also served as vice president of business development at Pioneer Electronics (USA), Inc. from 1997 to 2000 and vice president of market development at Infinity Systems (a Harman International Company) from 1992 to 1997. Additional experience was acquired at Faroudja Laboratories, Cinema Products Corporation, TEAC America, dbx, Lanier/Harris Corp., Third Century Marketing, and Tech HiFi & Audio Innovators.

Witten is a graduate of Harvard College, where he earned a Bachelor of Arts degree in Economics. He is a former member of the CEA Audio Board and CEA MRAV Board and remains very active in the CE and CI industries, often acting as a corporate representative, volunteer, instructor and public speaker for the CEA, CEDIA, HTSA, PARA, PRO, HES, NATM, DAA, ERA and IPRO. A founding member of the Academy for the Advancement of High Performance Audio & Video, Witten has also received numerous industry association and publication design and engineering awards.

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