Core Brands Appoints Director of Software Engineering Core Brands has appointed Mayank Saxena to the position of director, software engineering, reporting directly to Core Brands president Joe Roberts.By RS Staff Published: May 11, 2017 ⋅ Updated: April 15, 2019 Mayank Saxena Reaffirming the critical role software development plays in its long-term growth strategy, Core Brands has appointed Mayank Saxena to the position of director, software engineering, reporting directly to Core Brands president Joe Roberts. Saxena leads software engineering across all Core Brands platforms, including the ELAN Control Platform, BlueBOLT, and Gefen Syner-G. Based in the Core Brands corporate headquarters in Petaluma, CA, Saxena also manages the company’s software teams in Petaluma and Peabody, MA. “Software is an essential component of our growth strategy and Mayank brings a substantial skill set to drive our development,” Roberts said. “His combination of strategic and creative perspectives on software development will result in exciting new product opportunities and solutions for our dealers and end users.” Saxena comes to Core Brands from NetApp where he led the direct data storage engineering team as senior engineering manager. His previous experience includes software engineering and engineering management positions at Microsoft, Hewlett Packard, and InfraEyes. Saxena earned a Bachelor of Engineering degree in computer science at Bhopal Engineering College in Bhopal, India. He also earned a Masters degree in computer science at the University of Southern California and was certified in strategic decision & risk management by Stanford University. “The Core Brands team has already created some industry firsts in software,” Saxena said. “I look forward to working with our developers to turn our visions into exceptional customer experiences and opportunities for our dealers.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.