Core Brandshas appointed Ashley Parkinson to the role of South Central regional sales manager, reporting directly to James Koenig, Core Brands director of sales, CI channel.
Ashley Parkinson, South Central Regional Sales Manager, Core Brands
“Ashley brings a tremendous amount of experience in the sales and marketing of consumer electronics and CI products to Core Brands, experience that is going to make an immediate impact on the quality of our dealers’ local business development programs,” Koenig said. “Ashley is also already very familiar with our CI products because she comes to us directly from New Era Marketing, our sales rep firm for the Texas region. As a result she has hit the ground running!”
Parkinson’s 20 years of industry experience includes a broad and varied background in sales, marketing, and new business development. Her direct experience includes managing sales to large national retailers as well as diverse vertical channels like the military, national, and regional distributors, and systems integrators. She has overseen both brand and product launches as well as the formation of strategic partnerships to drive sales.
Parkinson comes to Core Brands from New Era Marketing, based in Dallas, TX, where she served as sales principal with responsibility for developing business throughout Texas, Oklahoma, Arkansas, and Louisiana through an account base that included national and independent retailers, custom installation dealers, regional, and national distributors. Before this, she held a number of sales positions from 2000-2013 at Era Marketing, the predecessor firm to New Era Marketing.
From 1995 to 2000 Parkinson was a project manager at Pritchard Associates, the Dallas based full service commercial property development management firm. Before this, from 1993 until 1995 she was a freelance producer for NewsOne with primary responsibility for determining the daily composition of the news feed for the Southwestern Region including Texas, Oklahoma, Arkansas, and Louisiana ABC affiliates.