Core Brands Launches Enhanced Global Cloud Business Management Software

Core Brands has gone live with its new enterprise resources planning (ERP) and customer relationship management (CRM) software.
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Core Brands has gone live with its new enterprise resources planning (ERP) and customer relationship management (CRM) software.

Using NetSuite OneWorld, Core Brands can now manage its entire portfolio of brands, products, and processes using a single cloud solution while offering customers enhanced functionalities related to pricing, ordering, and shipping via the introduction of a new customer portal.

Effective immediately, all orders will be processed using the new system across the group's five warehouse locations. 

"With the rollout of NetSuite OneWorld, Core Brands is unveiling a seamless management solution that will give customers access to our business like never before," said Dave Keller, senior vice-president of sales at Core Brands. "Using our new customer portal, partners can now receive leads on sales opportunities, save orders, monitor sales programs, and interact with our brands anytime, anywhere. We are fully confident that the simplicity, effectiveness, and functionalities of our new system will both strengthen the synergies between our brands and most importantly improve the overall customer experience."

NetSuite OneWorld, a leading ERP, CRM, and ecommerce solution, provides Core Brands partners with a single source for the group's entire range of products. As a result, customers can enjoy new capabilities, such as convenient one order/one invoice processing, across the Core Brands portfolio.

To simplify the transition to the new system, Core Brands is unveiling a single pricing policy that will preserve the margins that customers have already been enjoying through individual brands. The group is also introducing a new Core Loyalty Discount program, which will reward customers for their dedicated support. 

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