Core Brands Names Jeff Costello VP of Sales

The brand hopes to maximize sales of its home technology solutions through all key sales channels with the appointment of Costello, an award-winning multi-channel sales leader.
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Core Brands has hired Jeff Costello as VP of Sales. The brand hopes to maximize sales of its home technology solutions through all key sales channels with the appointment of Costello, an award-winning multi-channel sales leader.

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Jeff Costello 
“Jeff Costello is a very important hire for us, bringing more than 20 years of sales excellence with innovative companies across the electronics and technology sectors. He is a ‘customer–first’ leader and a welcome addition to the team,” Core Brands President Joe Roberts said. “He has already helped transform two of our sales channels, and with Jeff’s previous successes in driving CE, distribution and enterprise channel sales, he’s going to play a major role in helping Core Brands achieve our growth objectives.”

Now leading all aspects of Core Brands worldwide sales, Costello is no newcomer to Core Brands. For the last year he was in a senior consulting role directing major account and channel alignment strategies, as well as leading the new UMAP compliance initiatives for Core Brands and its sister company, Linear (now Nortek Security and Control).

Previously, Costello served as Vice President of Sales at Smith Micro Software, where he led sales for the consumer, B2B, distribution, and strategic accounts channels for this developer of wireless, productivity and graphics software, where he grew annual revenues and earned two ICE Awards (Internet Commerce Excellence) for launch and partnership promotions.

Costello preceded this with a ten year history of success as Vice President of Sales at Broderbund, where he ran North American reseller sales, growing annual software revenues and achieving a #1 position in 11 different categories.

“This last year working with Joe Roberts and the sales teams at Core Brands has given me a clear understanding of the strengths of the company and what needs to be done to maximize our revenues,” Costello said. “I will be working closely with our sales management teams, independent reps and distributors in the United States and around the world to execute the strategies that will deliver a larger share of market for our award-winning brands. I am excited to join the Core team as we bring to market innovative new smart home control, audio, connectivity and power management solutions to our worldwide customer base.”

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