Core Brands has tapped audio visual sales and marketing firm R. Joseph Group to serve as the Midwest sales representative for both the Furman and Xantech brands in Ohio, Indiana, Kentucky, West Virginia, Western Pennsylvania, and Michigan.
“The R. Joseph Group enables both the manufacturers they represent and the dealers they support to achieve their most ambitious goals. They have a demonstrated commitment to deliver the highest level of sales, training and marketing services,” said Paul Roberts, director of pro sales at Core Brands. “Their team of forward-looking sales and marketing professionals is going to help us to bring the benefits of the Furman and Xantech solutions to a very large market of commercial customers throughout the Midwest region.”
Core Brands hired the R. Joseph Group for its representation in both the contracting and retail markets and its understanding of the AV industry as a technology-based industry with continually changing products and applications. “The success of these products are driven as much by perception and emotion as they are by specification and price,” said founder and principal Rob Joseph. “Furman and Xantech are powerful brands that have been built on a long history of innovation that brings meaningful benefits to contracting and retail customers. We look forward to applying our unique sales and marketing approach to further strengthening these great iconic brands.”