In need of a new director of sales for the CI channel, Core Brands didn’t have to look too far. The Nortek company promoted 16-year sales veteran James Koenig to the position of director of sales – CI channel. Koenig has been with the company since 2002.
James Koenig will be Core Brands new director of sales.
Effective immediately, Koenig assumes responsibility for the development and implementation of all regional and national sales and business development programs for the Core Brands’ brands sold through custom installation dealers. He reports directly to Core Brands senior vice president of sales Dave Keller.
“Jim is a true sales professional who has demonstrated over the last 16 years a remarkable ability to grow brands in both challenging and expanding economies,” Keller said. “He builds trust-based relationships with dealers and shares my belief that our top priority is delivering our dealers great service to match our innovative products.”
Koenig has held a number of positions within Core Brands and its predecessor companies since 2002 when he first joined ELAN Home Systems as a regional sales associate. In 2005 he was promoted to the position of ELAN national distribution accounts manager. In 2007, as national sales manager, he successfully launched the ELAN distribution brand ATON. In 2010, The AVC Group was formed and he took on the role of Western U.S. and Canada regional sales manager for ELAN, ATON, and Sunfire brands. In 2012 The AVC Group was merged into Core Brands where he became the south central regional sales manager, a position he held until becoming national sales manager for the CI channel in February of this year.
Before beginning his successful career at ELAN and Core Brands, Koenig grew up in a family security business, where he acquired extensive knowledge of burglary, fire, CCTV, and access control systems. After mastering those challenges, he moved into the audio, video, and automation side of the CI industry with positions including retrofit installation, retail, and custom sales.
A native of Ohio, Koenig studied computer information systems from 1989 through 1993 at Ohio State University and Management Information Systems from 2000 until 2002 at Franklin University.
“I’m honored to be leading a great sales team and serving our amazing group of dealers,” Koenig said. “And I’m excited about the opportunities that lie ahead. We’re getting ready to bring to market a new generation of products for our key brands, all of which will create amazing new business opportunities for our dealers in the CI channel.”
