Core Brands Promotes New Director of CI Sales

Core Brands will have a new director to lead CI channel sales across the U.S. The company promoted Gordon Isaac from Southwest Region Sales Manager to National Director of CI Channel Sales.
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Core Brandswill have a new director to lead CI channel sales across the U.S. The company promoted Gordon Isaac from Southwest Region Sales Manager to National Director of CI Channel Sales, reporting directly to Core Brands Vice President of Sales Jeff Costello.

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Isaac will be responsible for the development and implementation of all regional and national sales programs for all brands sold through custom installation dealers. “Gordon is an outstanding sales professional who has the skills and experience that will help our nationwide network of CI dealers grow their businesses for many years to come,” Costello said. “Core Brands is now bringing to market the broadest range of control and audio solutions in our history, and Gordon’s 20 years of experience in the CE and CI channel makes him the right sales leader to launch of these products in the channel.”

Since first becoming involved in the CE and CI industries in 1994, Isaac has held a number of industry-specific retailer, manufacturer, sales rep, and systems integrator sales and management positions, resulting in a uniquely broad perspective that promises to be of great value to dealers and the company’s sales rep partners, according to Costello.

Prior to serving as Southwest Region Sales Manager at Core Brands, Gordon Isaac was West Coast Sales Manager for SpeakerCraft. Previous positions also include Regional Sales Manager for Crestron Electronics, Southwest Territory Manager for rep firm Sound-Tech Marketing, Market Representative for Bose Corporation, Store Manager for Ultimate Electronics, and the Director of Finance, Marketing, and Vendor Relations for R2W, a $20-million residential and commercial systems integrator.

“I have been deeply involved with selling, specifying, and installing the Core Brands portfolio of best-in-class brands since 1996, and I understand the business needs of our dealers and our rep partners,” Isaac said today. “I believe in creating real business partner relationships with our customers and our reps, and becoming more than just another vendor to the people we do business with. I’ve spent the past 10 years in the field meeting with all types of dealers and love working closely to help them further their success. For me there is no better feeling than being in front of our customers, and I look forward to working face to face with them, understanding their needs and challenges, and doing whatever we can do to improve their businesses.”

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