On the heels a major revamp of its software and backend drivers, Cortexa Automation is launching a new Z-Wave-based energy-saving automation package and a free demo package to help integrators sell it.
The cover of Cortexa Automation's latest promo flier
The new system will be sold in two different packages or individual pieces can be sold ala carte, according to Cortexa director of sales and operations Jesse Lind. The systems will include a combination of Z-Wave light switches, Z-Wave thermostats, TED (The Energy Detective) energy-usage monitoring, sprinkler control through Rain8Net, and AV or closed-contact control through Global Cache devices. Cortexa will offer a security system driver, motion sensors, and door and window sensors later in the summer.
“With those products and the scalability of Z-Wave, we’re coming to the market with this affordable, easy-to-use, easy-to-install, easy-to-program energy-savings package,” Lind said.
Cortexa is targeting custom integrators who want to branch out beyond entertainment systems with an affordable solution. However, the system is so easy to install, Lind said, that he hopes other trades like electricians and HVAC contractors will consider installing it as well.
“We’d like to target a whole new set of installers, but we’re figuring out a way to offer it to the existing guys, too,” Lind explained. “We’re saying, ‘Here’s a new arrow for your quiver. Here’s another approach to making some money if your $100,000 deals are not panning out as much. Here’s a $5,000 deal that you can do in a couple hours and be done.”
In fact, Lind noted, the basic package could cost end users a little less than $2,000. That package comes with 10 light switches, a thermostat, The Energy Detective, a Cortexa controller, and two lamp modules.
Cortexa also is promoting new recurring revenue opportunities for dealers installing its new energy-savings control package. A dealer can login and see a customer’s systems and the customer can login remotely and make backups of their system, upgrade their hardware, or contact their installer. All of this is optional and only costs the customer $5.00 a month, and the integrator gets a percentage of that fee.
The Cortexa Demo Program is a tool designed to allow a new installer to learn everything the Cortexa energy-saving package has to offer. Engaging with the system on a daily basis will properly qualify an installer to sell and offer all of the features and customizations available to their customers.
The package is offered direct through Cortexa at no charge (minus shipping). An integrator will have three months to demo the products, and if the integrator sells a Cortexa package within the three months, then he may keep the demo package for free. If, at the end of three months, a Cortexa package has not been sold then the integrator can purchase the package or return it at no charge (minus shipping).
Training for the new Cortexa system is free and will be conducted via webinars that will walk dealers through the back end of the system.
“The learning curve is really minimal,” Lind said. “There’s no upfront cost to the system besides the hardware. As far as the set up goes, there’s no proprietary language that someone has to know. There’s no coding or programming language. It’s all very intuitive.”
To view a real-time demo of the new Cortexa energy-savings integration package, visit http://www.cortexa.com/LiveDemo.