Crestron has appointed Randi Kraemer as its new social marketing manager to help drive online campaigns for Crestron.
In this position, Kraemer will maintain social media platforms for Crestron, including Twitter, Facebook, YouTube, FlickR and the corporate blog, CrestronConnected.
Kraemer will utilize her experience in online marketing and brand awareness to increase social media engagement while also exploring additional social media channels to broaden brand recognition for Crestron.
"We are thrilled to welcome Randi to our dynamic team at Crestron," says Vin Bruno, Crestron director of marketing. "We are certain that Randi’s expertise will help expand our brand awareness through her day-to-day engagement with the online community.”
Kraemer began her career as an assistant to the vice president of artist development at Island Def Jam, where she helped coordinate events and manage tours. She moved on to Special Ops Media as an account manager, where she was responsible for online marketing, public relations and brand awareness for entertainment brands in music, television and film industries. Kraemer managed social media pages for multiple clients and created online campaigns that distributed messaging to targeted audiences to drive consumer awareness.
“I look forward to sharing Crestron’s story with the world by inviting people into our community to learn more about who we are and what we do,” said Kraemer. “Crestron is an innovative technology company with amazing talent, and we encourage individuals to go behind the scenes and experience Crestron along with us.”