Current Marketing announced that industry veteran Jerry Cave has joined the manufacturer’s representative’s sales and marketing team, effective immediately.
“I’m thrilled to be a part of the Current Marketing team, getting back to what I feel I do best,” said Cave. “The manufacturer’s rep job is challenging and rewarding, and I look forward to again working with my many friends and associates in the consumer electronics industry.”
Cave started his career in the consumer electronics industry in 1975, which included time as a manufacturer’s rep in the Midwest for seven years, as well as developing car audio brand Adcom. He also had two stints with Rockford Corporation that spanned more than 14 years where he was a regional, national, and international sales manager, VP of marketing, and brand manager for the company’s Rockford Fosgate mobile audio division, as well as managing director for its Hafler pro audio division.
Current Marketing has represented industry leading home theater and mobile audio brands in the Southwest territory since 1984, and has garnered 38 accolades in that time, including 17 “Rep of the Year” awards.
“We are pleased to have Jerry Cave join our sales and marketing team,” said Paul Epstein, president, Current Marketing. “Jerry is an industry veteran with experience in senior level sales management in the manufacturing and independent representative areas. We all look forward to working with him and gaining insight from his considerable acumen and expertise in the consumer electronics business. His addition will position us well for the future.”