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Da-Lite Establishes Architectural Specialist

Adam Armstrong will shift from screen manufacturer's internal sales office to fill new sales role.

Warsaw, IN–The Da-Lite Screen Company Inc. has created a new position, Architectural Specialist, within its sales organization, to serve a core market.

In filling this newly created position, we needed a candidate that had the desire and intensity as well as a strong Da-Lite background, to make sure our efforts to serve this important market are successful, said Blake Brubaker, vice president of Da-Lite Sales. Adam Armstrong fits the need to a T.

Adam ArmstrongAdam Armstrong is a graduate of Indiana University, where he attained an Honors Certificate of Business Management prior to joining Da-Lite in the companys internal sales department. With his CTS certification and LEED accreditation, the company believes he is well suited to manage the its efforts in the architectural market.

Armstrong will be responsible for providing project-oriented sales support to Da-Lites North American sales consultants who are in touch, daily, with architects across the country. Additionally, he will be attending architectural market specific tradeshows as well as administering Da-Lites AIA and CSI course reporting requirements.

Da-Lite continues to invest in one of its core markets with the announcement of the architectural specialist position, explained Da-Lite executive vice president Judith Loughran. As we develop more and more market-specific programs and tools, we put architects at the top of our list. Adam has an outstanding opportunity to assist the architectural community in getting to know Da-Lite better and to understand the literally thousands of unique projection screen solutions we provide.

Architects, designers, or specifiers who would like additional information on Da-Lite projection screen resources can reach Armstrong at 800.622.3737, or via e-mail at [email protected]