Warsaw, IN–Da-Lite Screen Company has established its Screen Green Exchange Program, a new initiative aimed at reducing the burden of recycling an old projection screen when purchasing a new Da-Lite screen. This is the first of many green programs that are being implemented by Da-Lite.
Earlier this year (2007) Da-Lite replaced its Warsaw, Indiana, manufacturing paint spray booths with more environmentally friendly powder coating lines designed to reduce VOC emissions.
Todays announcement is another example of being responsive to our market(s) as well as our role of being a green corporate citizen, stated Judith Loughran, executive vice president of Da-Lite. It is becoming more and more difficult for schools, businesses and entertainment venues to find a proper way to dispose of an old projection screen.
The program will become effective January 1, 2008 and available throughout North America. Specific instructions on how customers can qualify for the Da-Lite Screen Green program will be posted on the company website by the launch date.
Details of the program will include a purchase/exchange provision. A customer will receive the necessary shipping materials to return the old screen to Da-Lite when the new screen arrives at the installation. It will be the customers responsibility to ship the product to Da-Lite for recycling. The recycled screens can be sent directly to the companys headquarters in Warsaw, Indiana.
With the Da-Lite Screen Green Exchange Program, Da-Lite continues its history of innovation in the projection screen industry, Longhran explained. While a small step toward a more eco-friendly environment, this initiative demonstrates that we need to think about non-traditional solutions and better ways to serve our customers.