Warsaw, IN — Da-Lite Screen Company has named 15-year company employee Wendy Long as vice president of marketing. She began her career at Da-Lite as a sales partner and advancing to positions in product management and marketing.
Long took her product knowledge gained as a sales partner to a higher level when she became Da-Lite’s product manager, overseeing all new product development. In 2006, she was named director of marketing, continuing her involvement with new products and expanding her responsibilities to oversee Da-Lite’s marketing efforts. Long became a key figure in Da-Lite’s transformation to a marketing focused company in 2007.
“In making the transition to a marketing focused business over the past year, Wendy was clearly the perfect person to direct our efforts,” commented Da-Lite executive vice president Judith Loughran. “With Wendy’s extensive knowledge of our product line and intimate involvement in our marketing campaign, she was the ideal candidate for this newly created position.”
In her new position, Long will continue to direct Da-Lite’s marketing efforts. In addition, she will play a more active role in the company’s strategic planning.
