D&M Holdings‘ Denon and Boston Acoustics brands will continue to be served by rep-distributor accounts (RDAs) and by a handful of regional distributors that serve secondary and tertiary markets.
Kevin Zarow, D&M sales VP provided TWICE additional details about the distribution overhaul announced last week for Denon and Boston Acoustics.
The company also said that in appointing AVAD as the national distributor for Denon and Boston Acoustics, AVAD will replace ADI in that role.
“Denon and Boston Acoustics will stop selling ADI as their national distributor effective March 31, 2012, and AVAD will become the new national distributor for Denon and Boston Acoustics effective April 1,” said Zarow.
“While we have consolidated some reps and RDAs [rep distributor accounts] in specific territories across the country, we are not dropping RDAs. Denon and Boston Acoustics will still be available via RDAs,” and so will Marantz, he added.
Last week, D&M announced the signing of a distribution agreement with AVAD to distribute Denon and Boston Acoustics residential and commercial products. AVAD already distributes Marantz.
D&M switched national distributors because AVAD is more focused on residential installers and will help the two brands penetrate the custom market, Zarow said. Sales of Denon and Marantz though AVAD will also help “efficiently consolidate sales initiatives and outreach activities” as well as help retailers understand that the Denon and Marantz brands are complementary better-best brands, he said. “There’s no need to pit one against the other.”
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